Universal partners with Marriott Hotels
Marriott International has partnered with Universal Music Group.
The deal will see some of the major’s music acts perform at the company’s hotels and other branded events.
Music downloads, concert tickets a branded video series and other incentives will also be offered to Marriott customers on top of the events themselves.
Through the marketing partnership, the companies hope to “engage a new generation of experience-seekers, travelers and music fans”.
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