V Shop to disappear after Sanity deal

Virgin Entertainment Group is to re-unify its entire UK High Street operations under the Megastores brand, after selling off 41 stores to Australian retailer Sanity.

It has agreed a seven-figure deal with Sanity to hand over part of its loss-making V Shop business and is now putting in place a rapid conversion programme to have the remaining 60-odd stores in the chain rebranded as Megastore Xpress stores by mid-November.

Virgin Retail managing director Andy Randall believes the move to a ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...