The video platform's SVP of product development Michael Cerda describes the new site as "a personalised, social, long-play viewing experience".

Vevo now sees users log in (optionally) through Facebook before scanning their 'Likes' and previous music shares as well as their iTunes library. It then provides a playlist of their favourite music.

Taking advantage of the Echo Nest's recommendation mechanics, Vevo also cues up other music that the user might like.

"Vevo is using our playlist engine to turn any ...