Vevo renews seven figure agreement with Toyota
Music video and entertainment platform Vevo has renewed its advertising deal with Toyota AYGO for a second year.
The seven figure, 12-month campaign will include brand new programming and original content throughout the year, starting with Lyric Lines, which began last Thursday (July 10). The expanded scope of the partnership follows last year’s #YNOT campaign which came to an end in May. AYGO is now running its Go Fun Yourself campaign across Vevo.
The AYGO-sponsored Lyric Lines programme is available ...
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