Vevo has signed an agreement with German collecting society GEMA that will see the video platform launch in the territory without YouTube as a partner.
YouTube’s long-documented licensing dispute with GEMA is well documented with a number of rounds between the two companies being played out in court. It has meant that many music videos have been blocked in Germany.
But now labels will gain a new avenue into the territory via Vevo, with Germany being the portal’s first international step without YouTube as a partner.
Look out for this week’s issue of Music Week for words from Vevo’s head of international Nic Jones on the German expansion and what it means for the platform to set up in new territory without YouTube as a launch-pad.