Virgin Entertainment Group is replacing a trio of V Shops with a smaller version of the Megastore brand.
Three existing V Shops in Brixton, Hounslow and Notting Hill will be transformed into Virgin Megastore Xpress stores over the coming weeks, with ranges specifically tailored to meet local demand. Another two V Shop stores are also being converted into new Virgin Gamestores selling both software and hardware, starting with Reading this Thursday and Colchester following shortly afterwards.
"What we know is ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial