Warner Music UK has triggered a radical overhaul of its sales operation by outsourcing its dealings with small indie retailers to 3mv.

Just days after taking up his new position as the major's commercial director, Alan Young unveiled a ground-breaking plan in which sales and marketing specialist 3mv will handle Warner sales in the independent sector, with Warner's own team concentrating on the major retailers.

"The market and the retail climate are changing and Warner Music UK felt the time ...