Debuting in the UK in 2008, we7 now has a catalogue of 6.5m tracks. It will offer localised content in Ireland and the browser-based service will give Irish users unlimited streaming on an ad-funded basis.
Users can upgrade to the ad-free Premium version for EUR4.99 (?4.22) a month or the Premium+ version (which adds iPhone and Android mobile functionality) for EUR9.99 (?8.45) a month.
We7 repositioned its service in the UK last November with a focus on online radio (similar to Last.fm and Pandora), although its on-demand offering and monthly premium subscription tiers remain.
The service posted a loss, after tax, of £3.66m for 2009. Turnover at we7 during that year was £361,081 (up from £46,382 in 2008). Its cost of sales was £1.51m while admin expenses were £2.52m.
Spotify has yet to launch in Ireland although Irish ISP Eircom launched its MusicHub service at the end of last year.