YouTube could allow subscription channels

RHIAN JONES

YouTube is looking at giving its original content partners the option to charge users for subscriptions to their channels, says Robert Kyncl, Youtube’s global head of content.

Although there are no set plans, if the Google-owned online video site does go ahead with this approach. "The majority will be ad-supported, and there will be some that will be paid," Kyncl predicted.

Speaking at the Abu Dhabi Media Summit, Kyncl said YouTube's goal for now continues to be "taking the friction ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...