YouTube is looking at giving its original content partners the option to charge users for subscriptions to their channels, says Robert Kyncl, Youtube’s global head of content.
Although there are no set plans, if the Google-owned online video site does go ahead with this approach. "The majority will be ad-supported, and there will be some that will be paid," Kyncl predicted.
Speaking at the Abu Dhabi Media Summit, Kyncl said YouTube's goal for now continues to be "taking the friction ...
Register for a Music Week trial to access this article. Sign up today and you will receive: