Multi-media production company Whizz Kid Entertainment has been commissioned by Google/YouTube UK to film this coming weekend's Bestival.
The deal is the first ever commission undertaken by Google/You Tube for a UK festival and will see the September 7 to 9 event from Isle of Wight being streamed around the world. Forty events in all will be streamed across the two main stages of the festival whose line-up includes Stevie Wonder, Florence + The Machine, New Order and Sigur Ros.
Besides the event going out live as a stream, a selection of acts' performances will be available to watch for 90 days after the festival ends.
Whizz Kid Entertainment CEO Malcolm Gerrie said: "Bestival is going global. Whizz Kid couldn't be more excited to be taking Bestival to a worldwide digital audience in this global ground-breaking music venture with Google/You Tube."