YouTube has made some small yet significant changes to the way its Content ID system works with copyright videos.
The Google-owned site has tweak a trio of ares: its appeals process, detecting unintentional claims and automatically matching copyright ownership to new videos.
In a new post on the site's blog, YouTube Rights Management Product Manager Thabet Alfishawi explains:
A New Appeals Process
Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid. Prior to today, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims). Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.
Smarter Detection of Unintentional Claims
Content owners have uploaded more than ten million reference files to the Content ID system. At that scale, mistakes can and do happen. To address this, we’ve improved the algorithms that identify potentially invalid claims. We stop these claims from automatically affecting user videos and place them in a queue to be manually reviewed. This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file.
Smarter claim detection minimizes unintentional mistakes. Of course, we take action in rare cases of intentional misuse, up to and including terminating Content ID access.
Improved Matching Quality
At the heart of Content ID is the matching technology that identifies partners’ content among all the videos on YouTube. Earlier this year we introduced a significant improvement to how the matching happens. We continue to work on ways to make the matching more precise through better algorithms and a more comprehensive reference library.
There is still a lot of work ahead of us, but we believe that these are significant steps forward in our efforts to keep YouTube a vibrant place where the rights of both content owners and users are protected and everyone can control their original content and make money from it - money which can be put towards the production of more great content.