The sponsorship deal includes numerous benefits for fans, who will be able to win gig tickets, merchandise and exclusive meet and greet experiences through competitions held on ZTE's Facebook and Twitter pages.

The global handset manufacturer is also set to host a private Professor Green gig in London on November 24, tickets to which will be given away via the brand's social media destinations.

"Reaching any audience is a real challenge, so having support from challenger brands like ZTE is ...