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Entries in 'Advertising' (19)

Grammys 2014

Grammys 2014 commercials cost nearly $1 million

Some advertisers have stumped up nearly $1 million for 30-second slots during the 2014 Grammy Awards broadcast, taking place this ...

TINA HART
by TINA HART
on Jan 24th 2014 at 10:52AM
Jay Z

Budweiser launches Jay Z TV spot in the UK as part of global campaign

Following the global launch of its Made For Music campaign, Budweiser UK flicked the switch on a 30-second Jay Z ...

Tom Pakinkis
by Tom Pakinkis
on Aug 9th 2013 at 11:41AM
Kanye West

AEG gets ASA warning over 'one off' Kanye gig promotion

AEG Live has come under fire by the Advertising Standards Authority (ASA) for a series of Kanye West gigs originally ...

TINA HART
by TINA HART
on Jun 26th 2013 at 12:24PM
Shazam

TV ad tagging will become primary revenue stream for Shazam 'very quickly'

Shazam is to focus on the TV advertising market as the British start-up has plans to “grow to being a ...

Rhian Jones
by Rhian Jones
on Feb 28th 2013 at 10:40AM

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Youtube

YouTube set to launch paid subscription channels

YouTube is planning to start selling subscriptions to select channels for $1-$5 per month in a scheme which could be ...

Rhian Jones
by Rhian Jones
on Jan 30th 2013 at 10:08AM
Piracy

Who's placing ads on illegal download sites?

A new study has exposed the top online advertising networks used to place ads on illegal filesharing sites.

Rhian Jones
by Rhian Jones
on Jan 3rd 2013 at 10:09AM
Pepsi could launch 'label' outfit next year - report

Pepsi could launch 'label' outfit next year - report

Pepsi has hinted at launching a record label-services division, after PepsiCo's global chief marketing officer Frank Cooper has said the ...

Rhian Jones
by Rhian Jones
on Dec 11th 2012 at 3:21PM
YouTube

YouTube introduces artist merchandise tool

YouTube is to now allow musicians to begin promoting their licensed merchandise from links in their videos.

Rhian Jones
by Rhian Jones
on Nov 28th 2012 at 10:03AM

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Shazam

Shazam-enabled TV advertising improves effectiveness and engagement

Shazam-enabled TV advertising engages viewers and improves brand recall, according to new research.  

TINA HART
by TINA HART
on Nov 20th 2012 at 3:13PM
HMV

HMV to roll out animated ads in bid to boost Christmas sales

Retailer HMV is to air a series of 11 animated adverts to boost awareness in the lead up to the ...

TINA HART
by TINA HART
on Nov 16th 2012 at 10:01AM
X Factor

Lost X-Factor ad revenue costs ITV £15m - report

Dropping X-Factor ratings are reportedly costing ITV £15million in lost advertising revenue.

Rhian Jones
by Rhian Jones
on Nov 8th 2012 at 11:12AM
Vevo

Vevo launches bidding system for ad space

Video platform Vevo has launched a bidding system for unsold ad-space.

Tom Pakinkis
by Tom Pakinkis
on Oct 29th 2012 at 11:19AM

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YouTube

YouTube's 'top' channels generate $23,000 in ad revenue per month

The average Top 1000 YouTube Channel receives $23,000 net each month in ad revenue.

Rhian Jones
by Rhian Jones
on Oct 16th 2012 at 9:55AM
Midem

Midem 2013 to offer dedicated zone for brand and advertising communities

Midem will offer a dedicated zone for the brand and advertising communities called Brand Central at its January 2013 conference.

Rhian Jones
by Rhian Jones
on Oct 3rd 2012 at 10:18AM
Shazam

Shazam-enabled Microsoft ad to premiere on X Factor

Microsoft has teamed up with Shazam in a partnership that will see its forthcoming Internet Explorer television campaign feature Shazam-enabled ...

TINA HART
by TINA HART
on Sep 12th 2012 at 10:27AM
Absolute Radio

Absolute Radio moves behind 'registered users only' wall

Absolute Radio moved behind a wall that only allows registered users to listen to the radio station.

Rhian Jones
by Rhian Jones
on Aug 30th 2012 at 10:05AM

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apple

Apple gets patent for ad skipping technology

Apple was granted a new US Patent yesterday for technology that would allows iPhone/iPad/iPod users to 'skip' unwanted content such ...

Rhian Jones
by Rhian Jones
on Aug 24th 2012 at 10:08AM
uTorrent

uTorrent to become ad-supported

BitTorrent platform uTorrent is to become ad-supported, to find "that difficult balance between keeping our lights on and providing a ...

Rhian Jones
by Rhian Jones
on Aug 13th 2012 at 11:09AM
Adam Yauch

Adam Yauch leaves advertising ban in will

The late Adam Yauch – of Beastie Boys fame – has banned the use of his music and “artistic property” ...

Rhian Jones
by Rhian Jones
on Aug 13th 2012 at 10:12AM