Entries in 'Advertising' (16)
TV ad tagging will become primary revenue stream for Shazam 'very quickly'
Shazam is to focus on the TV advertising market as the British start-up has plans to “grow to being a ...
YouTube set to launch paid subscription channels
YouTube is planning to start selling subscriptions to select channels for $1-$5 per month in a scheme which could be ...
Who's placing ads on illegal download sites?
A new study has exposed the top online advertising networks used to place ads on illegal filesharing sites.
Pepsi could launch 'label' outfit next year - report
Pepsi has hinted at launching a record label-services division, after PepsiCo's global chief marketing officer Frank Cooper has said the ...
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YouTube introduces artist merchandise tool
YouTube is to now allow musicians to begin promoting their licensed merchandise from links in their videos.
Shazam-enabled TV advertising improves effectiveness and engagement
Shazam-enabled TV advertising engages viewers and improves brand recall, according to new research.
HMV to roll out animated ads in bid to boost Christmas sales
Retailer HMV is to air a series of 11 animated adverts to boost awareness in the lead up to the ...
Lost X-Factor ad revenue costs ITV £15m - report
Dropping X-Factor ratings are reportedly costing ITV £15million in lost advertising revenue.
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Vevo launches bidding system for ad space
Video platform Vevo has launched a bidding system for unsold ad-space.
YouTube's 'top' channels generate $23,000 in ad revenue per month
The average Top 1000 YouTube Channel receives $23,000 net each month in ad revenue.
Midem 2013 to offer dedicated zone for brand and advertising communities
Midem will offer a dedicated zone for the brand and advertising communities called Brand Central at its January 2013 conference.
Shazam-enabled Microsoft ad to premiere on X Factor
Microsoft has teamed up with Shazam in a partnership that will see its forthcoming Internet Explorer television campaign feature Shazam-enabled ...
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Absolute Radio moves behind 'registered users only' wall
Absolute Radio moved behind a wall that only allows registered users to listen to the radio station.
Apple gets patent for ad skipping technology
Apple was granted a new US Patent yesterday for technology that would allows iPhone/iPad/iPod users to 'skip' unwanted content such ...
uTorrent to become ad-supported
BitTorrent platform uTorrent is to become ad-supported, to find "that difficult balance between keeping our lights on and providing a ...
Adam Yauch leaves advertising ban in will
The late Adam Yauch – of Beastie Boys fame – has banned the use of his music and “artistic property” ...
