BMG promotes Patrick Joest to EVP global partnerships & sync

BMG promotes Patrick Joest to EVP global partnerships & sync

BMG has announced the promotion of Patrick Joest to executive vice president, global partnerships & sync. Joest will be based in BMG’s German head office and will report directly to CEO Hartwig Masuch.

Joest has served as global EVP, international licensing & marketing since 2014, where he led BMG’s worldwide sync and brand marketing activities across records and publishing. In the new role, Joest will additionally oversee B2B content partnerships.

Joest joined BMG in 2009 as director, licensing & marketing international, shortly after the company’s launch in October 2008.

BMG CEO Hartwig Masuch said, “This is a significant new appointment to help BMG’s artist and songwriter clients secure the best commercial advantage from our relationships with digital and brand partners. Since the earliest days of BMG, Patrick Joest has proven himself an astute and results-oriented executive, helping create arguably the most innovative approach to synch in the world. We congratulate him on this significant broadening of his responsibilities.”

Patrick Joest has proven himself an astute and results-oriented executive

Hartwig Masuch, BMG

Patrick Joest said, “I’m excited and honored to be given the opportunity to support our artist clients and our dynamic recorded business in working with digital and brand partners, and bringing together our digital teams to deliver the global service that artists expect from a modern music company.”

Before joining BMG, Joest established and headed the department of music consulting and licensing for advertising, film and video games at Sony/ATV Music Publishing in Germany from 2002 to 2008. He has also held positions at MTV Central, Sony Music and 3p Records.

Subscribers can read Music Week's BMG cover story, featuring interviews with Masuch and the company's president, repertoire & marketing for the UK, Alistair Norbury, here.

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