Sync Story: Big Nuz & Babes Wodumo/Smirnoff

Ben Homewood

The latest edition of Smirnoff’s multi-million pound We’re Open campaign, which champions inclusivity, tells the story of Jeffrey Jewel, a Congolese-French DJ with albinism.

The film trails the DJ in South Africa as he explores his roots and the country’s influence on his music. A scene in which he says, I meet a lot of albinos who don’t dare to go out, as if we are supposed to stay inside, is typical of a poignant, thought-provoking film.

Two songs are ...

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