Sync Story: Inside Ben Khan's Tom Ford placement

Ben Homewood

The new 30-second ad for Tom Ford’s Noir Anthracite fragrance matches sultry monochrome visuals with Ben Khan’s Drive (Part 1), from the Dirty Hit signing’s EP, 1992.

Jack Derbyshire, founder/creative director at Youth Mode agency says the song selection process started with plenty of digging through Ford’s notoriously provocative commercials.

“One of the first parts of research I did was to go back and watch as many Tom Ford campaigns as I could,” he explains. “He’s well known for very ...

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