Sync Story: Inside Ben Khan's Tom Ford placement

Ben Homewood

The new 30-second ad for Tom Ford’s Noir Anthracite fragrance matches sultry monochrome visuals with Ben Khan’s Drive (Part 1), from the Dirty Hit signing’s EP, 1992.

Jack Derbyshire, founder/creative director at Youth Mode agency says the song selection process started with plenty of digging through Ford’s notoriously provocative commercials.

“One of the first parts of research I did was to go back and watch as many Tom Ford campaigns as I could,” he explains. “He’s well known for very ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...