Sync Story: Inside Misty's Big Adventure's Ocado placement

Ben Homewood

It’s probably a safe bet that Misty’s Big Adventure and Noddy Holder weren’t thinking about online supermarket shopping when they recorded Fashion Parade in 2006.

Well, 13 years later, the song soundtracks Ocado’s new Made For Modern Living campaign. The colourful animated spot bears a message promoting convenience.

The brief, according to Connie Edwards, music supervisor at Major Tom, was “to help [convey] technology and convenience”.

“We needed to find a track that had that right balance of feeling a ...

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