Participants step forward for McBride's Millennials experiment

Nettwerk Music Group CEO Terry McBride wants to create a working "roadmap to tomorrow's business" for an up and coming British act using his recently-published report on the millennials demographic - people born in the early Eighties - as a blueprint.

He will also encourage input from an array of industry executives, including Last.fm's Martin Stiksel, Warp Records' Steven Hill, 7Digital's Ian Bell, KLP's Kim Machray, Record-Play's Daniel Cross and Woodwork Music's Rachel Wood.

An act has been chosen to ...

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