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iTunes under attack by MusicTank
17:28 | Wednesday November 19, 2008
The impact of iTunes on the music industry came under the spotlight at the latest MusicTank session earlier this week.
Sincere Management’s Peter Jenner, the keynote speaker at the Coalition of The Billing event, said that digital retailer has “had the disastrous effect on the record industry of debundling the album”. He told delegates at the third session in teh Lets Sell Recorded Music think tank series that iTunes had the effect of converting “a £10 product, the album, into a £1.60 product, the two singles that are worth buying"
Beggars Group director of digital Simon Wheeler argued, “iTunes set a level that took power out of rights holders. Whether it's right or not, it has set the price for a la carte downloads."
The debate also turned to the unwillingness to engage with open licensing systems. Co-founder state 51, Consolidated Independent and PlayLouder MSP, Paul Sanders says, “The large rights holders are the worst for this. They are trying to preserve a revenue model that delivers as much revenue as possible for as few key tracks”
Wheeler was also scathing when the topic turned to ad-supported download services stating that as a viable model it was “painfully obvious that ad supported downloads are a figment of people’s imaginations.”








Readers' comments
Everyone I know with an iPhone really loves it. This is the proverbial product that sells itself. It's also true that the on-screen keyboard works very well and provides good feedback as you type. It's not fast as first, but is easy and pretty accurate once you get the hang of it. Above all, the Safari browser is great, compared to any device that is remotely as portable. (I'm typing on an iPod touch.)
If rightsholders, i.e. the labels, produce albums with only two or three good tracks on it then that is what people will download. Gone are the days when people had to pay for a load of album fillers and half assed tracks.. I think iTunes is revolutionary and if artists make 10 excellent tracks that is exactly what people will buy. Dont shoot the messenger! Get it right! OD Hunte
Even though I am not a fan of Itunes monopoly, they are not responsible for the fact that the industry has not produced good enough albums worth buying. We were and still are presented with so much average material, where usually only one ore two tracks of an album are really worth buying. Maybe the internet movements of the last years are finally forcing the producers to go back to making high quality music that people yearn for, instead of repeating the same boring pop-soup year-in year-out
The Album is Dead-its a shame but its true. You cant find many on sale in the UK High Street now and who buys whole albums on the Net-a very small percentage. Reversing availability of music back to an albums only purchase on the net is impossible -such a move would only encourage yet more pirating purchases of individual tracks instead of the low percentage of people that actually pay for downloads. The cat was out of the bag as soon as the internet and the computer / iPod made downloading easier. Better by far would be to prevent illigal downloading on a global basis via imposition of Governmental action - close off free download transfer sites and impose international standards for control of downloading and transferring music- and indeed films in the future. iTunes itself may suffer otherwise especially in these difficult financial days where every penny counts to people in UK.
Itunes has liberated the listener. The cats out the bag. The artist(s) and all those involved in making a so called 'album' that only has two tracks worth buying or listening to, are also to blame... There's a boomerang element to the state of the music industry today, for years it got away with murder. Why should the listener pay for disappointment. I'm certain it's more than capable of acquiring that by it's own accord, I know I am. Are you..? They obviously are...
Yes it wasn't that great for the "labels".. but it was definitely good for the fans. In the US the labels even stopped selling singles forcing us to purchase full albums at inflated prices for only 1 or 2 good songs on a 15 song album.
"1.60 for the two songs WORTH buying". LOL! That's the whole point of iTunes. Allowing the people to decide what they want to buy and listen to rather than clog up their hard drives with loads of crap. Obviously the solution for artists is to actually make 10 songs that people actually want to buy rather than just 2. But I suppose that's too complicated a concept for the business to grasp.
but yeah, the adverts suck, and it's a shame that that's probably the way it's going to be more and more frequently in the near and not so distant future, but all that is in the hands and integrity of not just the artist(s) and their associates, but those who follow their music as well.