The agreement will help artists financed via Slicethepie's existing deal with Bebo/Samsung, who will now have access to an e-commerce service encompassing CD, vinyl and merchandise provided by Backstreet.

As part of the partnership, artists will retain a significant percentage of revenue from items sold in their online stores.

Slicethepie's CEO David Courtier-Dutton says, "We are delighted to be working with one of the global experts in ecommerce and merchandise. This deal further broadens the range of benefits to artists ...