The ruling came in Australia as Apple attempted to stop Wholesale Central trademarking the DOPi name ("iPod" backwards) for its range of cases and bags for Apple devices.

With products including the iMac, the iPod, iTunes and the iPhone, Apple has used the letter as part of a strategic branding exercise. It has been highly protective of other companies encroaching on this.

In the case, IP Australia stated that a number of non-Apple products for electronic goods are already on ...