Diversity helps arena numbers rocket
Tuesday, Apr 6th 2010 at 12:18PMThe NAA's annual Music and Event Research report confirms business was booming in 2009, with 2,333 performances - a record 18% increase in events.
But while live music remains the mainstay for arenas, venues have adapted their business by putting on more comedy and family shows.
According to the NAA stats, the best-attended event during 2009 was Walking With Dinosaurs, which sold 523,473 tickets. Next best was comedian Michael McIntyre who pulled in 450,167 fans across 53 shows.
"Six out ...
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