The new strategy will kick off on Monday, June 21 when a new artist performing on the Glastonbury Introducing Stage will be added to the weekly playlist.
The additions of other new acts playing at summer festivals, up to Reading and Leeds at the end of August, will follow.
Radio 1 head of music George Ergatoudis says, "This is an exciting opportunity both for the acts who will get crucial daytime radio exposure early in their careers and for the ...
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