The Scandinavian company operates the subscription WiMP service in Norway and Denmark and commissioned Norstat to conduct the research in June this year.

It found that one in three Norwegians are now streaming music, with 68% of them saying they are playing more music as a result and 72% claiming they find new music this way.

The biggest claim of the research is that over half of all respondents (54%) said that since using streaming music services, they no longer ...