Kylie Minogue becomes the face of new Lexus ad campaign
The new partnership will see the Australian singer appearing in adverts, which are set to roll out in February under the tag line Join the Quiet Revolution. The campaign is a concerted bid to attract younger consumers to the brand as Lexus launches its first luxury compact vehicle, the CT 200h hybrid hatchback, into the market.
In addition to the ad promotion Lexus is also stepping in to sponsor the singer's UK tour.
Lexus director Belinda Poole stated that the ...
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