Speakers included Nigel Scott, the co-founder of The Red Lodge Agency, whose responsibilities include booking bands for the JD Set gigs for Jack Daniels; Plan B co-manager Sam Eldridge; The Boxer Rebellion manager Sumit Bothra, Genuine's Carli Kapff, Krow Communications' Jason Knight and Turbowolf's Don Jenkins.

The audience heard there were three key factors to consider when bands and brands work together;

o "amplification of what the band already does" - for example a brand sponsoring secret gigs by a ...