At the FT Digital Media & Broadcasting Conference in London yesterday (March 3), Richard Wheeler spoke about his company's service, which was first announced in June 2009 with Universal Music on board but has yet to launch.

The original proposition was that consumers would sign up and be given unlimited MP3 downloads for a set fee each month. Beyond Universal, Virgin has so far been unable to strike licensing deals with the other three majors or the independents.

Wheeler talked ...