Social media impact on release plans
Data from Musicmetric.com shows how strong spikes in Facebook, YouTube and Twitter activity are a key factor in the success of day-and-date releases. It also shows how differences between acts can impact on release strategy.
Established acts such as Lady GaGa have a huge headstart with almost 33m Facebook fans and around 9.6m Twitter followers to mobilise.
Following the February 11 release of Born This Way, the number of new followers to GaGa's Twitter site rose by more than 90% ...
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