D'Asaro Biondo explained that the internet has "a key role to play in preserving and valuing culture", adding that he wanted to discuss "some of the challenges and opportunities for cultural creators and institutions online" and to present Google's views on best ways to create opportunities for creators, publishers and users of cultural material online.

D'Asaro Biondo said preserving culture would help preserve tourism in Europe. "Preserving culture also means creating new revenue opportunities for creators to earn revenue and ...