The retail giant, which has already ruffled feathers in the recorded music sector with aggressive price cutting and retail exclusives, has offered customers low price tickets to summer gigs at leading racecourses in the UK.

Crucially, it has also hinted that the exercise could be the start of a more comprehensive operation.

Tesco has partnered with Liz Hobbs Group - which specialises in outdoor gigs at racecourses - to focus on a programme of 23 shows, each of which will ...