The company will focus on management via Rocket Music Management, which will look after Elton John himself, as well as James Blunt, Lily Allen, Leon Russell, Ed Sheeran, Oh Land, Murray James and Ed Drewett.

Rocket Music Management also has a joint venture with Wallace Productions, whose clients include Marina and The Diamonds and Sophie Ellis-Bextor.

But the new company is not just a management company: it also has interests in records and publishing via the Rocket Records label and ...