CAMPAIGN FOCUS: Bombay Bicycle

The game, which can be seeded and shared on Facebook, allows fans to play as band members' heads eating pills that unlock sections of their music - some of which has been re-recorded in "old school 8-Bit sound" - while further levels allow them to play with images of their own heads.

Product manager Maria Murtagh, who is working with designers The Creative Corporation on making bespoke versions of the game for Radio 1 DJs who have supported the band, ...

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