Former Forrester analyst outlines his vision for 'agile music'

Giving Music Week early access to the report (Agile Music: Music Formats & Artist Creativity In The Age Of Media Mass Customization), he calls for the scrapping of the old way of releasing music in the analogue area, replacing it with greater flexibility in product release cycles, customer relationships and music formats.

To achieve this in a post-Napster age where "the digital music file itself has been terminally devalued as a paid-for commodity", he highlights three areas that ...

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