Atlantic joins forces with Soundcloud and Memolane for Sheeran single

Images taken from Sheeran's Memolane and fans' uploads to sites including YouTube, Flickr, Facebook, Twitter, Songkick, Google Maps, Spotify and Ustream have been uploaded to his website edsheeran.com/youneedme allowing users to understand the meaning and history behind the song.

Fans will also be able to click the tab at the top of the page to view a history of Sheeran's social media posts and each memory can be viewed in its original location and socially shared.

Atlantic Records UK digital ...

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