The company, a joint venture between Bauer Media and Channel 4 which operates seven music channels in the UK, has begun to match official BARB viewing data to individual music videos, thereby identifying how many times each clip has been watched.
Box will use this information to plan its own programming - to know, for example, when a video's appeal is on the wane - and has also decided to share its data with label partners.
The network has already ...
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