The Next-owned clothing company recently unveiled its new Pixie for Lipsy autumn/winter 2011 collection, the fourth collaborative range between the singer and the high street fashion brand. In order to raise awareness around the launch, Lipsy has developed a customer reward scheme offering up thousands of unique prizes.

Each Lipsy purchase will come with a Golden Ticket featuring a unique code. Customers can enter these codes into the Golden Ticket App at the brand's Facebook page to see if the ...