MIDEM: Coca-Cola and Spotify heading for 'strategic partnership'
Saturday, Jan 28th 2012 at 6:12PMCoca-Cola's Emmanuel Seuge revealed the news today, later backed up by a tweet from the Midem organisers.
The partnership may well be tied to the 2012 London Olympic Games, it seems. Artist and producer Mark Ronson will take part in a Visionary Monday conference session with Wendy Clark, SVP, integrated marketing communications & capabilities, The Coca-Cola Company at Midem.
Together they are due to discuss Coca-Cola's global integrated campaign for the London 2012 Olympic Games, Move to the Beat. ...
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