DigSin was unveiled by founder Jay Frank at the show, as subscribers were sent the label's first single, DRNK TXTNG, for free - from electropop act, NNXT.

Explaining its model in a statement, the company said: "DigSin represents a departure from the usual record label model and will focus on single song releases from new artists all with an eye towards maximising the listening audience. DigSin is aggressively partnering with advertisers and other outlets to expose the music to as ...