Webdoc users can create rich media posts by dragging and dropping pictures, videos, designs, sounds and widgets from their favourite web applications. These can then be shared and embedded on social networks and blogging platforms.

The firm's offering promises to 'provide fans and pro users with a range of new opportunities for self expression, sharing and community engagement' and has already been backed by the likes of One Direction and Jamiroquai.

One Direction asked their fans to wish happy birthday ...