MIDEM: YouTube targets livestreaming success, doubles revenue to labels from fan-made videos
Saturday, Jan 28th 2012 at 7:01PMSpeaking at the show in rainy Cannes, France, senior director of YouTube Music, EMEA, Patrick Walker said that livestreaming is due to become a "major thing" for YouTube.
"500,000 went to Woodstock; we had millions who went to Coachella via YouTube," he explained, adding that original programming on artist channels - including Madonna's - was something the audience should keep an eye on.
According to Music Ally's Live Blog, the YouTube Content ID system has been improved for 2012. ...
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