That's according to Saatchi & Saatchi worldwide CEO Kevin Roberts who spoke to Midem attendees at the show's Visionary Monday conference yesterday.

"Music is becoming inceasingly important," he said. "I haven't got a clue as to what business model is going to work though. We live in a 'VUCA' world - a world that is volatile, a world that is uncertain, a world that is complex and a world that is ambiguous."

Roberts attempted to whip up some positive thinking ...