Bloomberg cited "people with knowledge on the matter" in a story this morning, which suggested that the company could be split into two with one side incorporating media assets such as Universal Music Group and video game publisher Activision Blizzard and the other Vivendi's telecommunications and content distribution units.

The company moved quickly to discount the report, however, releasing the following statement:

"Vivendi learned with stupefaction of the claims made by Bloomberg in a story published tonight about its strategy," ...