Named The Fly, and acting as a brand extension to the company's monthly music title of the same name, the bar is situated on London's New Oxford Street in premises previously occupied by a pub called The Daily.

The venue, which is over two floors, will not host live bands until the company has gone through the application process for a Public Entertainment Licence.

In the meantime, the bar will be open six days a week from 11.30am through to ...