The Ecopac range is manufactured in 100% recycled and recyclable packaging. The package contains recycled board and PaperFoam trays that are paper-recyclable and biodegradable.

In addition, the album shrink-wrap is made of starch and biomaterials which are biodegradable. No booklets are included in the packaging; instead, these will be available to consumers directly from a Universal Music website.

The Asda deal mirrors a successful campaign, where Universal Music partnered with Asda parent company Wal-Mart in the United States. That pact ...