Ross has previously held senior marketing positions at Sony and BMG in the UK and latterly with McCann-Erickson in Trinidad. During this time has worked with artist including Destiny's Child, Alicia Keys, Outkast, Usher and Lauryn Hill.

In his new role, Ross will be tasked with driving new business development across the division, which is responsible for events, brand activations and experiential marketing.

Ten Alps Live managing director Anton Jeffery says, "We're delighted that Matt's joining the team. His knowledge ...