Mike Shinoda, vocalist and producer with US rock outfit Linkin Park, will deliver a keynote address at this year’s MIDEM.
Taking place in Cannes from June 6-9, MIDEM is the world’s biggest international music business trade event.
On Wednesday, June 7, Shinoda will give a keynote address based around technological innovation across the music industry. He will also take part in the Midemlab startup competition as a jury member, whereby a selection of music start-ups present their ideas across four main business fields: Music Creation & Education; Music Discovery & Distribution; Marketing & Data/Analytics; Experiential Technologies, covering VR/AR, high-resolution, IoT and hardware.
“The DNA of Linkin Park has always been integrating forward-thinking culture, sounds and technology into our musical landscape,” said Mike Shinoda. “We are always seeking new ways to release our music and connect with our global fan base. Interacting with bright minds and partnering with innovators that authentically connect with the band keeps us inspired and part of the changing tide.”
“As Midemlab celebrates its 10th anniversary, innovation is more than ever at the heart of Midem and we are very proud to welcome Mike Shinoda who is a true artist-entrepreneur. Mike brings together creativity and technology in the most exciting ways to break barriers, promote and invest globally in innovation, even beyond music,” added Alexandre Deniot, director of Midem. “His vision will undoubtedly be highly inspirational for both the Midem audience and the Midemlab finalists who will be able to pitch their solutions to him and get his extremely valuable feedback.”
The call for entries for the 2017 Midemlab competition is now open. Projects must be submitted by March 20 here. The 20 finalists will be announced early May.
Earlier this year Deniot was appointed director of the annual MIDEM event. Deniot brings over 15 years of industry experience to the role, having previously served at Universal Music Group, most recently as business development director for UMG’s Paris- based digital division. Over the past two years he spearheaded the development of Universal Music’s digital services in emerging markets, specifically in Africa.