Sampha benefits from post-Mercury sales boost

Sampha benefits from post-Mercury sales boost

Sampha has rocketed up the albums chart in the wake of his Hyundai Mercury Prize win, according to the latest Midweek figures.

The Young Turks-signed artist scooped the prize for his debut album, Process, last week at a ceremony held at London’s Eventim Apollo.

Released in February, the record peaked at No.7 and has so far sold 26,433 copies, according to the Official Charts Company. That stat could change this week, thanks to 3,276 sales that have seen it rocket 146 places to No.6. 

The singer performed single (No One Knows Me) Like The Piano twice on the night, and it has entered the singles chart for the first time at No.66, thanks to 1,913 sales.

BPI chief executive Geoff Taylor celebrates the Mercury Prize as a “powerful” platform for artists in the new edition of Music Week, out now. 

Taylor also forecast a sales lift for Process, describing it as “an album that has the depth to go on to connect with a lot of people”. 

Caius Pawson, Young Turks founder, signed Sampha, told Music Week: “If it connects with more people, that would be a wonderful thing. I hope this has a huge effect for Sampha.”

Spotify said that, following his Mercury Prize win, Sampha’s album streams increased by 672% compared to a week earlier.

Relive the best moments of the Mercury Prize ceremony here.

Music Week reported on the sales boost delivered to nominated acts in the run up to last week’s ceremony, revisit that piece here.

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