"She's extremely creative and totally authentic": AWAL sign Australian musician Angie McMahon to international deal

AWAL have signed a global recordings deal with Angie McMahon.

Kobalt’s recording company will upstream the Australian musician with a full range of services, including marketing, campaign coordination and distribution around the globe, with the exception of North America.

“It's been amazing to watch Angie develop into the huge success that she is today," said Ben Godding, marketing director at AWAL in Australia.

"Angie embodies all the attributes of a true independent artist – extremely creative and totally authentic. We're incredibly proud that Angie has been part of the AWAL family ever since her debut single back in 2017. We couldn't be happier she has now chosen to take the next step in her career as an AWAL artist.”

McMahon has been signed with AWAL Australia since her debut single Slow Mover, which has now gone Gold in Australia

“Since AWAL released my first song, I’ve wanted to keep working with them because I’ve always felt that I can make my own calls, be authentic and be innovative," she explained. "It is a free space to have the creativity and career that I envision without any bullshit. I’m so grateful to them for taking on my first album and holding me in their family with so much support.”

With the musician's debut album Salt due to be released later this year, her manager Charlotte Abroms welcomed the continuing partnership with AWAL and international focus the new deal will bring.

“As a highly creative manager, working with AWAL is a total dream," she said. "I have worked with AWAL across my roster and it’s opened up incredible career opportunities for myself and the artists I work with who share a similar creative drive and march to the beat of their own drums. I believe the freedom and independence of being an AWAL Recordings artist brings out the best in both artist and management. I truly believe the creative independence Angie has had since day dot has allowed her to flourish as an artist and as a person. We’re excited to take the next step with Angie’s first album!”

Read Music Week's interview with AWAL CEO Lonny Olinick on how artists are empowered in the modern biz.

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