This week's hottest brand new act...
KEY TRACK: Hell Song
LABEL: Lost Ones/Virgin EMI
MANAGEMENT: ATC Management
WHO: You may recognise Collard from his days in rap collective Last Night In Paris, now the 24-year-old is pursuing something a little looser.
WHAT: That’s something of a big question. Collard slips and slides in the gaps between rap, soul and funk. His sound reflects his position as a student of music all the way from BB King and Janis Joplin to his 2019 contemporaries.
WHERE: Collard is from the outer reaches of South London.
WHAT SHOULD I START WITH?
You could try new single Hell Song, a salacious grind that Collard has described as “me at my epitome of ecstasy and accepting the inevitable destination of hell”.
Quite. Collard is making interesting moves, and his upcoming debut album, Unholy, shows his refusal to bend to convention. He has a kindred spirit in Kojey Radical and the pair collaborated on the brilliant Ground Control earlier this year.
Unholy is out on May 10 and live dates are to be confirmed.