Advertising agency Rupture, which also houses a new music label and a network of record stores, has announced details of new distribution deals with Sony and The Orchard.
Sony Music will handle Rupture’s distribution in France, while The Orchard will do so for the rest of the world. Rupture Records will operate from Paris and New York, sharing the agency’s existing office space. There are plans for two further record shops to open in New York and Los Angeles.
The record company’s signings include Canadian folk singer Alejandra Ribera, Human, the solo project from the lead singer of British band Grand National, the new album from Chris Stills, the solo album from Donald Cumming, of New York band The Virgins and a collaboration between Brian Eno and Tunisian artist Mounir Troudi.
The company will be lead by founder Alexandre Sap. Sap previously founded another label, Recall, where he signed acts including Mylo, Robots in Disguise, The Servant, Jehro, Thomas Dydahl and Grand National. Sap also founded agency The Hours, which combined music and marketing. He also formed marketing agency Forward.
Sap commented: "I decided to call our agency Rupture because we need to completely rethink current short-term development politics the for bands and labels we’re going to develop for the next years. What short-term profitability diktats and those new instantaneousness trends show is in fact a lack of substance. Rupture is a new dawn for modernity, we’re going to give a soul to our structures, free them from the shackles of time and imagine a world where the most profitable and successful companies are those who have valued beauty and goodness.”